More for less? : a comparison of single-item and multi-item measures
Marko Sarstedt; Petra Wilczynski
| Year of publication: |
2009
|
|---|---|
| Authors: | Sarstedt, Marko ; Wilczynski, Petra |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 69.2009, 2, p. 211-227
|
| Subject: | Messung | Measurement | Statistische Methode | Statistical method | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003821634