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Shop-in-the-shop : ein Konzept der Angebotspräsentation im Einzelhandel

Medla, Karsten - 1987

Persistent link: https://www.econbiz.de/10000070985

In-store logistics : an analysis of on-shelf availability and stockout responses for three product groups

McKinnon, Alan C.; Mendes, D.; Nababteh, M. - In: International journal of logistics : research and … 10 (2007) 3, pp. 251-268

Persistent link: https://www.econbiz.de/10003534442

Successful technological integration for competitive advantage in retail settings

Pantano, Eleonora (ed.) - 2015

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011290087

Competing for attention with in-store promotions

Phillips, Megan; Parsons, Andrew G.; Wilkinson, Helene J.; … - In: Journal of retailing and consumer services 26 (2015), pp. 141-146

Persistent link: https://www.econbiz.de/10011348311

Digitales In-Store-Marketing : Erkenntnisse zu Akzeptanz und Wirkung

Spreer, Philipp - 2013

Persistent link: https://www.econbiz.de/10009715878

The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies

Hui, Sam K.; Inman, Jeffrey; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10009717179

Neuromarketing am Point of Sale (POS)

Traindl, Arndt - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 151-163). 2014

Persistent link: https://www.econbiz.de/10010341963

Impact of store format on shopping involvement

Sinha, P. K.; Uniyal, Dwarika Prasad - 2016

Persistent link: https://www.econbiz.de/10011535368

Wenn sich fremde Konsumenten am POS zu nahe kommen : der Einfluss der räumlichen Distanz auf die Aufenthaltsdauer

Luck, Michael - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 1-33). 2015

Persistent link: https://www.econbiz.de/10010469033

An experimental study on the role of store benefit and information search by shoppers towards in-store communication

Uniyal, Dwarika Prasad - In: Journal for global business advancement : JGBA 4 (2011) 3, pp. 242-259

Persistent link: https://www.econbiz.de/10009382927