Showing 1 - 10 of 1,354
Persistent link: https://www.econbiz.de/10013206291
Persistent link: https://www.econbiz.de/10013258213
Persistent link: https://www.econbiz.de/10010480120
Persistent link: https://www.econbiz.de/10011403859
Persistent link: https://www.econbiz.de/10010393284
We examine the role personal compensation incentives of CMOs and CEOs play in inducing myopic marketing management. We find that CEO equity incentives are largely unrelated to the incidence and severity of myopic marketing management. CMO equity compensation, on the other hand, is highly...
Persistent link: https://www.econbiz.de/10012940791
Persistent link: https://www.econbiz.de/10011667903
Persistent link: https://www.econbiz.de/10014504603
Persistent link: https://www.econbiz.de/10014506621
We examine whether pay differentials between the chief executive officer (CEO) and vice presidents (VPs) can be explained by firms’ strategic priorities. We find that firms that pursue prospector-type strategies have a larger CEO−VP difference in equity compensation. We argue that such a pay...
Persistent link: https://www.econbiz.de/10013491763