Purpose – The purpose of this paper is to assess which communication channels are most frequently used by employees to gain corporate strategic information and the impact of seniority on communication channel chosen. Design/methodology/approach – A Saudi Arabian manufacturing company...

In recent years, world growth has slowed and markets have matured or become more protective. It appears that the only way for many companies to grow is at the expense of their competitors. Many large companies in Asia are turning to market intelligence for input into their strategic management...