Purpose – The purpose of this paper is to provide a comprehensive analysis of methodological issues that accompany the articles reviewing past research in strategic management. Design/methodology/approach – The topic of the philosophical underpinnings and implications of historicism in...

This paper proposes a cognitive approach of integrating marketing and intelligence views into a new “dual‐perspective” SWOT framework. The new dimensions of SWOT are proposed to address the logical inconsistencies faced by marketing managers synthesizing SWOT components. By representing...