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~subject:"Strategic management"
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Strategic management
Consumer behaviour
7
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USA
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Competitive advantage
3
Marketing management
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Marketingmanagement
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Lieferkette
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MBA
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Heinrichs, John H.
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Benchmarking : an international journal ; BIJ
1
Journal of strategic marketing
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ECONIS (ZBW)
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Trust-driven joint operational activities to achieve mass customization : a culture perspective
Liao, Kun
;
Sharkey, Thomas W.
;
Ragu-Nathan, T. S.
; …
- In:
Benchmarking : an international journal ; BIJ
19
(
2012
)
4/5
,
pp. 585-603
Persistent link: https://www.econbiz.de/10009633734
Saved in:
2
Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.
;
Lim, Jeen-su
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
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