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Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio; Peris-Oritz, Marta; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
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Das Leiten und Führen eines klein- und mittelständischen Unternehmens in konjunkturell rezessiven Zeiten : der praktische Leitfaden
Kaltenbach, Roman - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003826188
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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Linear and nonlinear biplots of strategic uncertainty and scanning behavior
Wagner, Ralf; Scholz, Sören W. - 2007
Persistent link: https://www.econbiz.de/10003652522
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Internationale Marktforschung
Kastin, Klaus S. - 2008
Persistent link: https://www.econbiz.de/10003767450
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Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus (contributor) - 2006
Persistent link: https://www.econbiz.de/10003320370
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Some observations on marketing research in top management decision making
Keane, John G. - 2009
Persistent link: https://www.econbiz.de/10003794193
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003485049