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Readings in modern marketing
Quelch, John A. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003152688
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Humanizing strategy
Nonaka, Ikujirō; Takeuchi, Hirotaka - In: Long range planning : LRP ; international journal of … 54 (2021) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10013198103
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The wise company : how companies create continuous innovation
Nonaka, Ikujirō; Takeuchi, Hirotaka - 2019
From knowledge to wisdom -- The foundations of knowledge practice -- Towards a model of knowledge creation and practice -- Judging goodness -- Grasping the essence -- Creating Ba -- Communicating the essence -- Exercising "political" power -- Fostering practical wisdom in others -- Epilogue.
Persistent link: https://www.econbiz.de/10012018805
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Commentary on formulating strategy from the outside in
Day, George S. - In: Long range planning : LRP ; international journal of … 55 (2022) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
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New strategies in emerging markets
Arnold, David J.; Quelch, John A. - In: Smart globalization : designing global strategies, …, (pp. 107-135). 2003
Persistent link: https://www.econbiz.de/10001754044