"Die Ökonomie entdeckt das ureigenste Gebiet der Kreativität: Die Kunst. Dieses Buch geht den spannenden Spielarten und Fragen der Kombination von wirtschaftlicher Unternehmung und Kunst nach." (Aus dem Klappentext entnommen)

As 21st century companies realize they'll need to be green to compete, sustainable ideas are spreading like wildfire throughout all fields of modern business. In this book, the author, an expert on sustainable workplace design and strategy, shows companies on the cusp of radically transforming...

Chapter 1. Introduction -- Chapter 2. What is Meaning-Mission Fit?- Chapter 3. The Experience of Meaning-Mission Fit -- Chapter 4. The Benefits of Meaning-Mission Fit -- Chapter 5. The Experience of Mis-Fit -- Chapter 6. The Process of Attaining Meaning-Mission Fit -- Chapter 7. The Meaning...