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Strategic management
Wohnungsmarkt
9,143
Housing market
7,723
Market segmentation
3,595
Marktsegmentierung
3,265
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2,983
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Barsch, Thomas
2
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2
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Kleinaltenkamp, Michael
2
Lee, Min-Ning
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of strategic marketing
3
A Macat analysis
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Europäische Hochschulschriften / 5
2
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
2
Technischer Vertrieb
2
Academy of Management journal : AMJ
1
Aktuelle Herausforderungen der Kreditgenossenschaften
1
Contemporary economics
1
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1
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1
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1
Focus : journal of international business
1
Future of Business and Finance
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Strategische Unternehmungsführung
1
ImmobilienFachwissen
1
Immobilienfachwissen
1
Information systems outsourcing : enduring themes, emergent patterns and future directions
1
International Journal of Energy Economics and Policy : IJEEP
1
International journal of entrepreneurship and innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business & economics research
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Macat Library
1
Macat library / Business
1
Marketing strategy processes and tools
1
Marketing theory : a student text
1
Mobile electronic commerce : foundations, development, and applications
1
Oil & gas journal : international petroleum news and technology
1
Product platform and product family design : methods and applications
1
Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism
1
Schriftenreihe Gesundheitsmanagement und Medizinökonomie
1
SpringerLink / Bücher
1
Strategisches Management für Logistikdienstleister : Grundlagen und Praxisberichte ; [Methoden und Instrumente, Märkte und Regionen, Leistungen und Produkte, Organisation und Personal, Informationstechnologie]
1
The international journal of business and finance research : IJBFR
1
Veröffentlichungen des Instituts für Versicherungswissenschaft der Universität Mannheim
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ECONIS (ZBW)
51
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Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
2
Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
3
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
4
Integrierte Markt- und Risikosegmentierung zur erfolgsorientierten Steuerung von Versicherungsunternehmen
Telschow, Ingo
-
1997
Persistent link: https://www.econbiz.de/10000636544
Saved in:
5
Segmentierung und Messung des Logistikdienstleistungsmarktes als Grundlage für das strategische Management von Logistikunternehmen
Kille, Christian
- In:
Strategisches Management für Logistikdienstleister : …
,
(pp. 117-139)
.
2007
Persistent link: https://www.econbiz.de/10003745170
Saved in:
6
Building dynamic capabilities for the base of the pyramid : a closer look at company practices
Vermeulen, Patrick
;
Bertisen, Judith
;
Geurts, Jac
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 369-386)
.
2008
Persistent link: https://www.econbiz.de/10003765559
Saved in:
7
Opportunities and challenges for multinational corporations at the base of the pyramid
Keating, Christine
;
Schmidt, Tara
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 387-409)
.
2008
Persistent link: https://www.econbiz.de/10003765562
Saved in:
8
Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836102
Saved in:
9
Middle market strategies : how private companies use the markets to create value
Trottier, Richard M.
-
2009
Persistent link: https://www.econbiz.de/10003793128
Saved in:
10
Wettbewerbsanalyse
Roszinsky-Terjung, Arndt
- In:
Ökonomie der Buchindustrie : Herausforderungen in der …
,
(pp. 43-57)
.
2009
Persistent link: https://www.econbiz.de/10003810745
Saved in:
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