Segmentation and positioning for strategic marketing decisions
James H. Myers
| Year of publication: |
1996
|
|---|---|
| Authors: | Myers, James H. |
| Publisher: |
Chicago, Ill. : American Marketing Association |
| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Entscheidung | Decision | USA | United States | Strategisches Management | Strategic management | Theorie | Theory | Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 358 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-87757-259-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000584302