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Political market orientation and strategic party postures in Danish political parties

Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881

Persistent link: https://www.econbiz.de/10009231681

Political market orientation and strategic party postures in Danish political parties

Ormrod, Robert P.; Henneberg, Stephan C. - In: European Journal of Marketing 45 (2011) 6, pp. 852-881

Purpose – The purpose of this paper is to investigate the relationship between the strategic postures and political market orientation profile of two Danish parties. Profile stability at the organisational level is used as a control variable. Design/methodology/approach – The strategic...

Persistent link: https://www.econbiz.de/10014722738

Political market orientation : an introduction

Ormrod, Robert P. - 2011

Persistent link: https://www.econbiz.de/10009228951

Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators

Ormrod, Robert P. - 2011

Persistent link: https://www.econbiz.de/10009267708

Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development

Zaefarian, Ghasem; Naudé, Peter; Henneberg, Stephan - In: Journal of customer behaviour 9 (2010) 3, pp. 299-316

Persistent link: https://www.econbiz.de/10008697903

Managing the customer horizon - final customers and the network perspective

Henneberg, Stephan; Mouzas, Stefanos - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 3, pp. 7-10

Persistent link: https://www.econbiz.de/10003505920

Changing network pictures: evidence from mergers and acquisitions

Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940

Persistent link: https://www.econbiz.de/10003532856

Value dimensions and relationship postures in dyadic "Key Relationship Programmes"

Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 535-550

Persistent link: https://www.econbiz.de/10003874162

Value dimensions and relationship postures in dyadic "key relationship programmes"

Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Handbook of strategic account management : a …, (pp. 191-204). 2014

Persistent link: https://www.econbiz.de/10010341361

Strategic decision making in business relationships : a dyadic agent-based simulation approach

Forkmann, Sebastian; Wang, Di; Henneberg, Stephan; … - In: Industrial marketing management : the international … 41 (2012) 5, pp. 816-830

Persistent link: https://www.econbiz.de/10009656244