Value dimensions and relationship postures in dyadic "key relationship programmes"
Year of publication: |
2014
|
---|---|
Authors: | Henneberg, Stephan ; Pardo, Catherine ; Mouzas, Stefanos ; Naudé, Peter |
Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 191-204
|
Subject: | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management |
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