? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or …"This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and … organization can develop an innovative culture. The traditional attitude toward creativity in the American business world is to …

Chapter 1. Integrated Framework for Understanding Creativity -- Chapter 2. Creativity and Strategic Decision Making by … while Strategising may lead to Problem Myopia -- Chapter 5. Negative Creativity and Organised Irresponsibility -- Chapter 6 …This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem …