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Kündigungspräventionsmanagement
Boenigk, Silke - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 475-497). 2011
Persistent link: https://www.econbiz.de/10008858199
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Different or equal treatment? : donor priority strategy and fundraising performance assessed by a propensity score matching study
Scherhag, Christian; Boenigk, Silke - In: Nonprofit management & leadership 23 (2012/13) 4, pp. 443-472
Persistent link: https://www.econbiz.de/10009767199
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Effects of donor priority strategy on relationship fundraising outcomes
Boenigk, Silke; Scherhag, Christian - In: Nonprofit management & leadership 24 (2013/14) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10010354076
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Marketing als Managementprozess : Grundlagen und Fallstudien
Bruhn, Manfred; Michalski, Silke - 2004
Persistent link: https://www.econbiz.de/10014009700