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Strategic management
Führungskräfte
11
Managers
11
Marketing management
7
Marketingmanagement
7
Board of directors
6
Corporate Governance
6
Corporate governance
6
Firm performance
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Unternehmenserfolg
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Board of Directors
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Strategisches Management
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Brand image
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Brand management
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Chief marketing officer
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Markenführung
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Markenimage
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Marketing
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Strategic marketing
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Top management team
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Brand
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CMO
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Chief information officer
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Executive compensation
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Internet marketing
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Leadership style
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Leistungsentgelt
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Managervergütung
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Marketing strategy
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Whitler, Kimberly A.
4
Morgan, Neil A.
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Boyd, D. Eric
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Chari, Simos
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Feng, Hui
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AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Journal of management
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Whitler, Kimberly A.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
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The top management team : conceptualization, operationalization, and a roadmap for scholarship
Krause, Ryan
;
Roh, Joseph
;
Whitler, Kimberly A.
- In:
Journal of management
48
(
2022
)
6
,
pp. 1548-1601
Persistent link: https://www.econbiz.de/10013268101
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3
The criticality of CMO-CIO alignment
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Business horizons
60
(
2017
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
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4
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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