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~subject:"Strategic management"
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Strategic management
Marketing
31,412
Marketingmanagement
17,084
Marketing management
16,495
Marktforschung
12,308
Market research
6,866
Consumer behaviour
5,429
Theorie
5,298
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5,270
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5,259
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4,587
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3,879
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2,843
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2,807
marketing
2,596
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2,582
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2,345
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2,087
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2,066
Strategisches Management
2,011
Online-Marketing
1,764
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1,724
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1,576
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1,533
Management
1,456
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1,303
Marketingtheorie
1,299
Advertising
1,292
Unternehmenserfolg
1,269
Firm performance
1,221
Social Web
1,198
Social web
1,195
Agribusiness
1,104
Internationales Marketing
1,096
SME
1,093
KMU
1,080
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1,045
Vereinigte Staaten
1,009
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Aaker, David A.
11
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11
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10
Piercy, Nigel
10
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9
Lane, Nikala
7
Proctor, Tony
6
Slater, Stanley F.
6
Walters, David
6
Day, George S.
5
Homburg, Christian
5
Hülsmann, Michael
5
Krohmer, Harley
5
Narang, Shanker
5
Olson, Eric M.
5
Vrontis, Demetris
5
Didonet, Simone Regina
4
Emrich, Christin
4
Hult, G. Tomas M.
4
Hunt, Shelby D.
4
Johnson, Jean L.
4
Katsonis, Nikolaos
4
Morgan, Neil A.
4
Parnell, John A.
4
Sfakianakis, Michael
4
Sheth, Jagdish N.
4
Springer, Reiner
4
Straume, Odd Rune
4
Thrassou, Alkis
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Brekke, Kurt R.
3
Ebel, Bernhard
3
Ergenzinger, Rudolf
3
Esposito, Mark
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Halliday, Michael
3
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DePaul University / College of Commerce
4
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4
Information Resources Management Association
3
American Marketing Association
2
Edward Elgar Publishing
2
Macquarie University / Department of Economics
2
Springer-Verlag GmbH
2
Universität St. Gallen / Institut für Marketing und Handel
2
W. Kohlhammer GmbH
2
AMACOM
1
Berliner Wissenschafts-Verlag
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Campus Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <8., 2019, Chios>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Moskovskij Gosudarstvennyj Universitet Putej Soobščenija
1
Münsteraner Führungsgespräch <43, 2002, Münster (Westf)>
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer Fachmedien Wiesbaden
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Stuttgarter Strategieforum <1999, Stuttgart>
1
Sympózium s Medzinárodnou Účast'ou Veda, Výskum, Inovácie <2005, Košice>
1
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Journal of business research : JBR
34
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
25
SpringerLink / Bücher
17
European journal of marketing : EJM
12
Journal of the Academy of Marketing Science
10
The journal of business & industrial marketing
9
Business horizons
8
Gabler Edition Wissenschaft
8
International marketing review
7
Springer eBook Collection
7
International journal of business and globalisation : IJBG
6
Lehrbuch
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
World review of entrepreneurship, management and sustainable development
5
Amfiteatru economic : an economic and business research periodical
4
Asian journal of management cases
4
European journal of international management : EJIM
4
Handbook of research on Asian business
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Scenarios in marketing : from vision to decision
4
Schriftenreihe Strategisches Management
4
Strategic management journal
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Edward Elgar E-Book Archive
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European Journal of Marketing
3
Europäische Hochschulschriften / 5
3
Faculty & research / Insead : working paper series
3
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Source
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ECONIS (ZBW)
1,204
Other ZBW resources
10
BASE
1
EconStor
1
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1
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10
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1
The intellectual ecology of mainstream
marketing
research : an inquiry into the place of
marketing
in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
2
Marketing
: in vier Schritten zum eigenen Marketingkonzept
Schürmann, Mathias
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014012678
Saved in:
3
Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320370
Saved in:
4
Badania marketingowe - skuteczno´s´c w zarządzaniu przedsiębiorstwem
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993737
Saved in:
5
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
6
Oh no, the consultants are coming!
Simmnons, Sid
;
Lovejoy, Angela
-
2007
Persistent link: https://www.econbiz.de/10003538171
Saved in:
7
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
8
Role of
marketing
intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan
;
Raisani, Israr
;
Iftekhar, Hanan
;
Mushtaq, …
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
6
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
Saved in:
9
Using foresight research in strategic
marketing
planning
Murphy, Brian B.
;
Meyer, Denny
-
2002
Persistent link: https://www.econbiz.de/10001715403
Saved in:
10
The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Dong, Xiaodan
;
Hinsch, Christian Andrew
;
Zou, Shaoming
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10010212386
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