The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Terry Clark; Thomas Martin Key; Monica Hodis; Daniel Rajaratnam
| Year of publication: |
2014
|
|---|---|
| Authors: | Clark, Terry D. ; Key, Thomas Martin ; Hodis, Monica ; Rajaratnam, Daniel |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 3, p. 223-241
|
| Subject: | Marketing research | Strategic management | Marketing influence | Scholarship in marketing | Marktforschung | Market research | Familienunternehmen | Family business | Strategisches Management | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Marketing | Marketingtheorie | Marketing theory | Betriebswirtschaftslehre | Business economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364023