, it is not possible to assure that there is a relation between the type of strategy adopted by businesspeople in the …

. Information is presented on a hotel that has 53 rooms and a traditional approach to administration. It was established in 2002, in …, management and marketing is necessary. This case study can be developed in a two-hour class and should include a presentation of …

relationship between strategic management, employee engagement and customer satisfaction is revealed. It is also noted that …

The central role of marketing stems from identifying processes which create value to customers. Therefore, the … conclusion, it underlines the importance of conducting ongoing effectiveness audits that should analyse marketing and operational … marketing strategies and plans should be based on relevant frameworks which create and capture value to customers and to the …

customer base. It involves development of marketing strategy through a better understanding of the entire customer base … internal processes with help of modern technology. The paper presents methods of measuring success of Customer Relationship …

Despite great attention to developing and disseminating techniques for measuring marketing performance, the extent to … large organizations regarding their ability to measure brand equity, financial returns, and marketing spending, along with … performance. The intensity of measurement through regular review, detailed accounting for marketing spending, and use of …