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Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex,...
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Chapter 1: Theoretical landscape in servitization -- Part 1: Strategic approaches in servitization -- Chapter 2: Digital servitization: How manufacturing firms can enhance resource integration and drive ecosystem transformation -- Chapter 3: Typologies of Manufacturer Identities in the Age of...
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This research aims to shed light on the formulation of returns management strategies and to identify key returns management components in developing more effective returns management strategies. Anchored in supply chain orientation and supply chain alignment research, we use a multiple...
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