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Strategische Produktentscheidungen in der integrierten Produktentwicklung
Gerst, Manuel - 2003
Persistent link: https://www.econbiz.de/10001732365
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Gestaltung von Produktordnungssystemen : Methoden zur Schaffung marktgerechter Produktprogramme
Kleissl, Jakob - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002871406
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Strategisches Pharma-Management : konsequente Wertoptimierung des Total-Life-Cycle
Dreger, Christian - 2000
Persistent link: https://www.econbiz.de/10001477869
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Der richtige Projekt-Mix : erfolgsorientiertes Innovations- und FuE-Management
Möhrle, Martin G. (ed.) - 1999
Persistent link: https://www.econbiz.de/10001374457
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Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido - 1999
Persistent link: https://www.econbiz.de/10000679754
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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Powerful products : strategic management of successful new product development
Bean, Roger; Radford, Russell - 2000
Persistent link: https://www.econbiz.de/10001460013
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Product portfolio management : an important business strategy
Doorasamy, Mishelle - In: Foundations of Management : the journal of Warsaw … 7 (2015) 1, pp. 29-36
The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the...
Persistent link: https://www.econbiz.de/10011855454
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Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung; Beckman, Sara L.; Agogino, Alice - In: California management review 61 (2018) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
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Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan - In: The journal of product & brand management 32 (2023) 7, pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400