Firms seeking to embed sustainability into their core business strategy face inherent tensions of managing conflicting goals of performing on economic, social, and environmental dimensions, in the short- and long-term. Hahn et al., (2014) argue that managers that view these tensions as a paradox...

Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...