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Strategic management
Beziehungsmarketing
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Journal of the Academy of Marketing Science
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Emerging market retail : transitioning from a product-centric to a customer-centric approach
Gupta, Shaphali
;
Ramachandran, Divya
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10013270699
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2
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
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3
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
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