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Strategic management
Marketingmanagement
17,012
Marketing management
16,560
Kommunikation
11,976
Communication
11,523
Theorie
3,986
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3,947
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Game theory
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10
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8
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7
Zerfaß, Ansgar
7
Cravens, David W.
6
Gesche, Tobias
6
Day, George S.
5
Falkheimer, Jesper
5
Hallahan, Kirk
5
Heath, Robert L.
5
Homburg, Christian
5
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5
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5
Lane, Nikala
5
Narang, Shanker
5
Steyn, Benita
5
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5
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4
Emrich, Christin
4
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4
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4
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4
Johnson, Jean L.
4
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4
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4
Sheth, Jagdish N.
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Camilleri, Mark Anthony
3
Cummings, Stephen
3
Gilmore, Audrey
3
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3
Grinstein, Amir
3
Hooley, Graham J.
3
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3
Katsonis, Nikolaos
3
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3
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3
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Information Resources Management Association
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Macquarie University / Department of Economics
2
AMACOM
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Accenture-Stiftung
1
American Marketing Association
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Banyan <Chennai>
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Harvard Graduate School of Business Administration / Division of Research
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IGI Global
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Institute of Business Studies, University of Uppsala
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International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
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John Wiley and Sons <Hoboken, NJ>
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1
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Nomos Verlagsgesellschaft
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1
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1
Springer Gabler <Firma>
1
Springer International Publishing
1
Springer-Verlag GmbH
1
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1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
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Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
15
The Routledge handbook of strategic communication
12
European journal of marketing : EJM
11
Journal of communication management : an international journal
11
Springer eBook Collection
9
The journal of business & industrial marketing
9
Business horizons
8
Journal of the Academy of Marketing Science
8
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
8
Journal of business strategy
7
Corporate communications : an international journal
6
Faculty & research / Insead : working paper series
6
Future directions of strategic communication
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
Journal for global business advancement : JGBA
5
Lehrbuch
5
Macquarie economics research papers
5
Management decision : MD
5
Marketing intelligence & planning
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business communication : IJBC : a publication of the Association for Business Communication
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Communication Management
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Strategic management journal
4
The Wiley Blackwell-ICA international encyclopedias of communication
4
Working paper series / University of Zurich, Department of Economics
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
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ECONIS (ZBW)
1,113
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1
Communication
strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
2
How strategy comes to matter : strategizing as the communicative materialization of matters of concern
Bencherki, Nicolas
;
Sergi, Viviane
;
Cooren, François
; …
- In:
Strategic Organization
19
(
2021
)
4
,
pp. 608-635
Persistent link: https://www.econbiz.de/10012794135
Saved in:
3
Kommunikation für industrielle Lösungsanbieter
Simão, Tânia
-
2006
Persistent link: https://www.econbiz.de/10003389277
Saved in:
4
Kundenkommunikation über Social Media : ein Planungsprozess
Fabian, Romy
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008987272
Saved in:
5
Everyday talk and convincing conversations : utilizing strategic internal
communication
Omilion-Hodges, Leah M.
;
Baker, Colin R.
- In:
Business horizons
57
(
2014
)
3
,
pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
Saved in:
6
An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
Saved in:
7
Fortune 1000
communication
strategies on Facebook and Twitter
Tao, Weiting
;
Wilson, Christopher
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
Saved in:
8
Marketing-Kommunikation : Konzepte und Strategien
Fill, Chris
-
2001
-
2. Aufl.
Persistent link: https://www.econbiz.de/10001624424
Saved in:
9
Die
Communication
-Scorecard : eine neue Methode des Kommunikationsmanagements
Hering, Ralf
;
Schuppener, Bernd
;
Sommerhalder, Mark
-
2004
Persistent link: https://www.econbiz.de/10001999150
Saved in:
10
Integrierte Unternehmenskommunikation : theoretische und empirische Bestandsaufnahme und eine Analyse amerikanischer Großunternehmen
Kirchner, Karin
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001579779
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