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The market value impact of indirect ties within technology alliances

Boyd, D. Eric; Spekman, Robert E. - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 488-500

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Alliance competence : maximizing the value of your partnerships

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British Airways - Usair (B) : Structuring a Global Strategic Alliance

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MacAvoy, Thomas - 2008

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Alliance competence : maximizing the value of your partnerships

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The Licensing of Market Development Rights within Technology Alliances : A Shareholder Value Perspective

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Technology alliances create market development rights that are shared between partners in an alliance relative to co-developed product technology. Alliance partners will often manage the shared market development rights in a cooperative manner by forming an agreement in which one partner (i.e.,...

Persistent link: https://www.econbiz.de/10014047901