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Tensions within interorganizational alliances : a sponsorship case study
Morgan, Ashlee; Adair, Daryl; Taylor, Tracy; Hermens, … - In: Governance issues in strategic alliances, (pp. 201-223). 2016
Persistent link: https://www.econbiz.de/10011556705
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Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
Cover Image
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421840