"Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors--including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration,...

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Prologue Microsoft's Startup Partnering Journey -- Microsoft: A Case Study in Startup Partnering -- Phase 1 Getting Startup Partnering Off the Ground -- Phase 2 Extending and Deepening Startup Engagement -- Phase 3...

Startups partnering with corporations compete with one another for the latter’s attention. Based on an inductive study of concurrent partnerships between startups and one established firm as part of a programmatic initiative of the latter, we explore how startups differ in terms of (i)...