Gorillas Can Dance : Lessons from Microsoft and Other Corporations on Partnering with Startups

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Prologue Microsoft's Startup Partnering Journey -- Microsoft: A Case Study in Startup Partnering -- Phase 1 Getting Startup Partnering Off the Ground -- Phase 2 Extending and Deepening Startup Engagement -- Phase 3 Mainstreaming Startup Partnering into the Core Strategy -- Lessons from the Microsoft Story -- What This Book Is About -- Part One Why -- Chapter 1 Why Entrepreneurship Matters for Large Corporations -- Why Partner with Startups -- Managers versus Entrepreneurs: The Challenge of Disruption -- Managers as Entrepreneurs: Responding to Disruption -- Managers with Entrepreneurs: Partnering with External Startups -- Scope for Win-Win Collaboration -- Chapter 2 Why Partnering with Startups Isn't Easy -- Scope for Win-Win . . . But Asymmetries to Overcome -- Goal Asymmetry -- Structure Asymmetry -- Attention Asymmetry -- The Paradox of Asymmetric Partnering -- Part Two How -- Chapter 3 How to Partner with Startups Systematically -- A Threefold Strategy to Overcome Asymmetries -- Clarifying Synergies -- Creating Interfaces -- Cultivating Exemplars -- Understanding the Startup's Perspective -- Chapter 4 Building the Capability to Partner with Startups -- Learning to Partner with Startups -- Initiation -- Expansion -- Systematization -- Learning from External Specialists -- Part Three Where -- Chapter 5 Partnering with Startups Around the World -- Learning from the World -- Think Global, Act Local: Adapting Practices -- Think Local, Act Global: Adopting Practices -- Think Global, Act Global: Aligning Practices -- Looking to New Frontiers -- Chapter 6 Partnering with Startups as a Force for Good -- Dancing with Gorillas for the Sustainable Development Goals -- Societal Synergy -- Inclusive Interface -- Hybrid Exemplar -- Building SDG Coalitions.