"Why did we decide to write this text? Well, for starters, organizational behavior (OB) remains a fascinating topic that everyone can relate to (because everyone either has worked or is going to work in the future). What makes people effective at their job? What makes them want to stay with...

Cognition & strategy -- Purpose -- Environment -- Generic strategies and how to implement them -- Firm capabilities -- Industry life cycles -- Technology and its impact on industries -- Vertical integration & diversification -- International strategies -- Organization and strategy