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~subject:"Strategisches Geschäftsfeld"
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Strategisches Geschäftsfeld
Messemarketing
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Messe
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Trade fair
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Strategisches Management
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Trade fair marketing
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Veranstaltungswirtschaft
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Robertz, Gerd
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Gabler-Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
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Strategisches Messemanagement im Wettbewerb : ein markt-, ressourcen- und koalitionsorientierter Ansatz
Robertz, Gerd
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1999
Persistent link: https://www.econbiz.de/10001352260
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