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Marketing in the flourishing society megatrend

Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 354-368

Persistent link: https://www.econbiz.de/10010227822

The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...

Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 142-150

Persistent link: https://www.econbiz.de/10013256367

Ideology for the 10 billion : introduction to globalization of marketing ideology

Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12

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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

Persistent link: https://www.econbiz.de/10012392946

Macro marketing comes of age

Lehamnn, Donald R. - In: Journal of macromarketing 41 (2021) 1, pp. 146-149

Persistent link: https://www.econbiz.de/10012485424

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Kaufmann, Hans Rüdiger (ed.); … - 2024

. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embrace … review shown by the “Risacca” case study -- Chapter 5: Fashion and Sustainability: The Czech Republic Perspective -- Section …: A tall person as a clothing consumer -- Chapter 8: The Production of Boom Fibre: Sustainability and Fashion The Point of …

Persistent link: https://www.econbiz.de/10014634531

Growth and its discontents : paving the way for a more productive engagement with alternative economic practices

Lloveras, Javier; Quinn, Lee - In: Journal of macromarketing : examining the interactions … 37 (2017) 2, pp. 131-142

Persistent link: https://www.econbiz.de/10011737644

The world's leading e-retailers and environmental sustainability

Jones, Peter; Brown, Robin; Comfort, Daphne; Hillier, David - In: European retail research 28 (2014) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10011284990

Sustainability

Portney, Kent E. - 2015

Persistent link: https://www.econbiz.de/10011382440

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