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"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at...
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"The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and … multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the … manage technology in a company and there is no mechanistic route to success, but this accessible handbook provides a wealth …
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