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This book comprises eighteen cutting edge chapters by emerging scholars in international strategy, offering a variety of fresh perspectives on critical issues that the field will face in the near future. These young scholars have unique and innovative thoughts about international strategy, which...
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Introduction / Jean J. Boddewyn -- history of the AIB fellows : 1975-2008 / Jean J. Boddewyn -- International business history : an AIB tradition / Mira Wilkins -- International business and finance scholarship / Raj Aggarwal -- Reassesing global marketing strategy / Susan P. Douglas and C....
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The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.
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