With public relations in the new millennium, it is a good time to explore ways to look forward and to speculate on what might lie ahead for the field. In emphasising that this is an art rather than a science, we move away from dominant approaches in two key literatures. Firstly, in drawing from...

"This book combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies for those who want to improve their understanding of the strategic role of emerging digital technologies in the success of global...

"This book combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies for those who want to improve their understanding of the strategic role of emerging digital technologies in the success of global business"--