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"The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic...
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Chapter 1 Roadmapping for Strategic Alignment, Integration and Synchronization -- Chapter 2 Technological Roadmaps as an Instrument for Operationalizing Innovation Strategies of Large Corporations -- Chapter 3 Technology Roadmapping: KPI Management Process -- Chapter 4 Value-oriented roadmapping...
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Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in...
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