Strategy and Communication for Innovation
Year of publication: |
2013 ; 2nd ed. 2013
|
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Authors: | Pfeffermann, Nicole |
Other Persons: | Minshall, Tim (ed.) ; Mortara, Letizia (ed.) |
Publisher: |
Berlin, Heidelberg : Springer Berlin Heidelberg |
Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Unternehmen | Netzwerkmanagement | Integriertes Management |
Description of contents: |
Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Best Practices and Case Examples
Description [swbplus.bsz-bw.de]
|
Extent: | Online-Ressource (XVII, 465 p. 61 illus., 29 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Description based upon print version of record Part I - Strategic Perspectives on InnovationPart II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Best Practices and Case Examples. |
ISBN: | 978-3-642-41479-4 ; 978-3-642-41478-7 |
Other identifiers: | 10.1007/978-3-642-41479-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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