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The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi; Nagy, Gábor; Hirvonen, Saku; … - In: International marketing review 30 (2013) 6, pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
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Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G. - In: New insights on trust in business-to-business …, (pp. 121-157). 2019
Persistent link: https://www.econbiz.de/10012405632
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Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances
Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 65 (2017), pp. 100-128
Persistent link: https://www.econbiz.de/10011774981
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Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, … - In: International marketing review 40 (2023) 3, pp. 479-496
Persistent link: https://www.econbiz.de/10014381217