This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy...

Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example