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~subject:"Strategisches Management"
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Strategisches Management
International marketing
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Zou, Shaoming
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Cavusgil, S. Tamer
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Hinsch, Christian Andrew
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International business review : the official journal of the European International Business Academy
1
International marketing ; Vol. V
1
International marketing review
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Journal of international marketing
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ECONIS (ZBW)
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The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
Zou, Shaoming
;
Cavusgil, S. Tamer
-
2006
Persistent link: https://www.econbiz.de/10003410813
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2
The importance of strategic fit between host-home country similarity and exploration exploitation strategies on small and medium-sized enterprises' performance : a contingency pers...
Cui, Annie Peng
;
Walsh, Michael F.
;
Zou, Shaoming
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10010472876
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3
The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Dong, Xiaodan
;
Hinsch, Christian Andrew
;
Zou, Shaoming
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10010212386
Saved in:
4
Base-of-the-Pyramid (BOP) orientation and firm performance : a strategy tripod view and evidence from China
Zhu, Fengxia
;
Wei, Zelong
;
Bao, Yongchuan
;
Zou, Shaoming
- In:
International business review : the official journal of …
28
(
2019
)
6
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012110402
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