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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
17,142
Marketing management
16,551
Investitionsentscheidung
9,113
Investment decision
8,428
Theorie
4,975
Theory
4,935
Marketing
3,586
Deutschland
2,714
Consumer behaviour
2,615
Konsumentenverhalten
2,607
Investition
2,429
Germany
2,399
Investment
2,272
USA
2,233
United States
2,138
Relationship marketing
1,937
Beziehungsmarketing
1,929
Brand management
1,411
Markenführung
1,403
Unternehmenserfolg
1,332
Firm performance
1,323
Online-Marketing
1,216
Internet marketing
1,176
Innovation
1,171
Strategic management
1,111
Presseverlag
1,067
Press publisher
1,053
KMU
934
SME
928
Internationales Marketing
766
International marketing
754
Social Web
744
Social web
744
Marktforschung
706
Werbung
706
Innovationsmanagement
691
Realoptionsansatz
676
Real options analysis
673
Innovation management
666
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Undetermined
337
Free
127
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Book / Working Paper
733
Article
661
Journal
2
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Article in journal
540
Aufsatz in Zeitschrift
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Hochschulschrift
135
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Aufsatz im Buch
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Lehrbuch
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Graue Literatur
77
Non-commercial literature
77
Textbook
70
Collection of articles of several authors
62
Sammelwerk
62
Bibliografie enthalten
55
Bibliography included
55
Case study
53
Fallstudie
53
Arbeitspapier
50
Working Paper
50
Aufsatzsammlung
42
Guidebook
17
Ratgeber
17
Konferenzschrift
13
Dissertation u.a. Prüfungsschriften
11
Conference proceedings
8
Handbook
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Handbuch
8
Reprint
8
Collection of articles written by one author
7
Fallstudiensammlung
7
Glossar enthalten
7
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7
Sammlung
7
Bibliografie
4
Einführung
4
Festschrift
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English
1,044
German
326
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13
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4
Russian
4
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Italian
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Dutch
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Romany
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Spanish
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Author
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Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Cravens, David W.
8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Kuß, Alfred
6
Zoettl, Gregor
6
Besanko, David
5
Doraszelski, Ulrich
5
Homburg, Christian
5
Krohmer, Harley
5
Lambrecht, Bart M.
5
Lane, Nikala
5
Lu, Lauren Xiaoyuan
5
Myers, Stewart C.
5
Narang, Shanker
5
Percy, Larry
5
Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Alkaraan, Fadi
4
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Kort, Peter M.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
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National Bureau of Economic Research
4
Erich-Schmidt-Verlag
3
Information Resources Management Association
3
Springer Fachmedien Wiesbaden
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
OECD / International Transport Forum
2
Verlag Dr. Kovač
2
AMACOM
1
American Marketing Association
1
Arbeitskreis Quantitative Steuerlehre
1
Berliner Wissenschafts-Verlag
1
Center for Economic Research <Tilburg>
1
Center for Operations Research and Econometrics <Louvain-la-Neuve>
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conferința națională cu participare internațională "Strategii şi politici de management în economia contemporană" <2014, Chişinău>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungsstelle für Internationales Management
1
Frankfurt School of Finance & Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
Institut für Unternehmungsplanung <Gießen>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
Mižnarodna naukovo-praktyčna konferencija "Socialʹno-ekonomični reformy v konteksti intehracijnoho vyboru Ukraïny" <9., 2013, Riwne>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
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Journal of business research : JBR
33
SpringerLink / Bücher
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Business horizons
8
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
Springer eBook Collection / Business and Economics
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Management
5
Working paper / National Bureau of Economic Research, Inc.
5
Amfiteatru economic : an economic and business research periodical
4
Berichte aus der Betriebswirtschaft
4
Berner betriebswirtschaftliche Schriften
4
Entrepreneurship research journal : ERJ
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
NBER working paper series
4
Schriften zu Marketing und Management
4
Springer-Lehrbuch
4
Strategic management journal
4
Technological forecasting & social change : an international journal
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asia Pacific journal of management
3
Asian journal of management cases
3
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Source
All
ECONIS (ZBW)
1,353
USB Cologne (EcoSocSci)
40
USB Cologne (business full texts)
3
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1
Strategisches Marketing der Zeitungsverlage in Deutschland, Österreich und der Schweiz : Wege und Methoden zur strategischen Neuorientierung
Kopp, Bernhard
-
2004
Persistent link: https://www.econbiz.de/10013378457
Saved in:
2
Chinese newspaper ownership, corporate strategies, and business models in a globalizing world
Zhang, Shixin Ivy
- In:
JMM : the international journal on media management
12
(
2010
)
3/4
,
pp. 205-230
Persistent link: https://www.econbiz.de/10008823572
Saved in:
3
Arthur J. Sulzberger : the New York Times and the future of newspapers
Bianco, Anthony
- In:
Strategy power plays : how the world's most strategic …
,
(pp. 95-109)
.
2007
Persistent link: https://www.econbiz.de/10003595270
Saved in:
4
Strategie und Handlungsspielraum : das Konzept der strategischen Pfade
Koch, Jochen
- In:
Zeitschrift Führung + Organisation : ZfO
76
(
2007
)
5
,
pp. 283-291
Persistent link: https://www.econbiz.de/10003547750
Saved in:
5
Kölner Stadt-Anzeiger and the digital news revolution
Albers, Sascha
;
Dorn, Stefanie
;
Limbert, Felix
- In:
Strategy case book
,
(pp. 193-211)
.
2015
Persistent link: https://www.econbiz.de/10011391603
Saved in:
6
The role of dynamic capabilities in responding to digital disruption : a factor-based study of the newspaper industry
Karimi, Jahangir
;
Walter, Zhiping
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 39-81
Persistent link: https://www.econbiz.de/10011341245
Saved in:
7
"Let's start an online news site" : opportunities, Resources, strategy, and formational myopia in startups
Naldi, Lucia
;
Picard, Robert G.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 69-97
Persistent link: https://www.econbiz.de/10009735180
Saved in:
8
Business paradoxes, black boxes, and big data : beyond organizational ambidexterity : essays on ambidexterity as a multilevel concept
Bøe-Lillegraven, Tor
-
2016
-
1. edition
Persistent link: https://www.econbiz.de/10011526634
Saved in:
9
Creativity in strategic lock-ins : the newspaper industry and the digital revolution
Rothmann, Wasko
;
Koch, Jochen
- In:
Technological forecasting & social change : an …
83
(
2014
),
pp. 66-83
Persistent link: https://www.econbiz.de/10010405633
Saved in:
10
The strategic challenge of continuous change in multi-platform media organizations : a strategy-as-practice perspective
Järventie-Thesleff, Rita
;
Moisander, Johanna
;
Villi, Mikko
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010481897
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