Narrow search
Showing 1 - 10 of 1,899
Cover Image
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc; Peeters, Leo; VanDriessen, Wim - 1994
Persistent link: https://www.econbiz.de/10000588639
Cover Image
Planung des Sponsoring in der integrierten Kommunikation
Stockmann, Philip - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 211-226). 2008
Persistent link: https://www.econbiz.de/10003640898
Cover Image
Marketing- und Vertriebspower durch Sponsoring : Sponsoringbudgets strategisch managen und refinanzieren
Braun, Karl; Huefnagels, Dirk; Müller-Schwemer, Thomas; … - 2006
Sponsoring-Grundlagen -- Was Sie schon immer über Sponsoring wissen wollten -- Integriertes und Strategisches … Sponsoring-Management -- Der strategische Sponsoring-Management-Kreislauf -- Die Praxis — Erfahrungs- und Erfolgsberichte -- Die … internationale Expansion mit der Marke FC Bayern München -- World of TUI — Sport-Sponsoring als zentraler Baustein der Sport …
Persistent link: https://www.econbiz.de/10014014234
Cover Image
Fundraising in the context of nonprofit strategic marketing : toward a conceptual model
Čačija, Ljiljana Najev - In: Management : journal of contemporary management issues 18 (2013) 1, pp. 59-78
The aim of this paper is to present the conceptual basis for examining the effects of activities, performed within the ‘traditional’ nonprofit strategic marketing, on the fundraising success. A review of the existing theoretical and empirical studies in the field of fundraising is provided....
Persistent link: https://www.econbiz.de/10010240150
Cover Image
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Cover Image
Hall of Mirrors : Corporate Philanthropy and Strategic Advocacy
Bertrand, Marianne - 2018
Politicians and regulators rely on feedback from the public when setting policies. For-profit corporations and non-pro t entities are active in this process and are arguably expected to provide independent viewpoints. Policymakers (and the public at large), however, may be unaware of the...
Persistent link: https://www.econbiz.de/10012906796
Cover Image
Hall of Mirrors : Corporate Philanthropy and Strategic Advocacy
Bertrand, Marianne - 2018
Politicians and regulators rely on feedback from the public when setting policies. For-profit corporations and non-pro t entities are active in this process and are arguably expected to provide independent viewpoints. Policymakers (and the public at large), however, may be unaware of the...
Persistent link: https://www.econbiz.de/10012480980
Cover Image
Corporate Identity als Grundlage der integrierten Kommunikation
Wiedmann, Klaus-Peter - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 189-209). 2008
Persistent link: https://www.econbiz.de/10003640847
Cover Image
Passion : der differenzierende Erfolgsfaktor mit Zukunft
Kreutzer, Ralf T. - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 49-77). 2007
Persistent link: https://www.econbiz.de/10003595050