The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Year of publication: |
1994
|
---|---|
Authors: | Verlinden, Marc ; Peeters, Leo ; VanDriessen, Wim |
Publisher: |
Antwerpen : Centrum voor Bedrijfseconomie en Bedrijfseconometrie |
Subject: | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | USA | United States | Strategisches Management | Strategic management | Sponsoring | Sponsorship | Event-Marketing | Event marketing |
Extent: | 42 Bl |
---|---|
Series: | Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen. - Antwerpen, ZDB-ID 2578426-2. - Vol. 94-208 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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