"This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"--

"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a...