"This book focuses on various trust issues that emerge from deployment of various e-commerce technologies in inter-organizational relationships, including security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental...

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...