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Environmental adaptation in supplier-customer relationships
Canning, Louise; Hanmer-Lloyd, Stuart - In: Partnership and leadership : building alliances for a …, (pp. 135-156). 2002
Persistent link: https://www.econbiz.de/10001747843
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Environmental adaptation in supplier-customer relationships
Canning, Louise; Hanmer-Lloyd, Stuart - In: Partnership and leadership : building alliances for a …, (pp. 135-156). 2010
Persistent link: https://www.econbiz.de/10009013018
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Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garneau, Paul; Vos, Lynn - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003522586
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Strategic thinking and the IMP approach: a comparative analysis
Baraldi, Enrico; Brennan, Ross; Harrison, Debbie; … - In: Industrial marketing management : the international … 36 (2007) 7, pp. 879-894
Persistent link: https://www.econbiz.de/10003532800
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Strategic account management in an emerging economy
Al-Husan, Faten Baddar; Brennan, Ross - In: The journal of business & industrial marketing 24 (2009) 8, pp. 611-620
Persistent link: https://www.econbiz.de/10009525683
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Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garneau, Paul - 2002
Persistent link: https://www.econbiz.de/10001679760
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Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garneau, Paul - 2003
Persistent link: https://www.econbiz.de/10004765854
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Contemporary strategic marketing
Brennan, Ross (contributor) - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004889794