The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...

Die herausragende Innovationskraft Deutschlands führt zu neuen und faszinierenden Technologien, die Deutschland im internationalen Benchmark eine Spitzenposition, insbesondere im Maschinenbau und verwandten Branchen, verschaffen. Um diese Position in Zukunft zu halten, setzen Initiativen, wie...

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation