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Readings in modern marketing
Quelch, John A. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003152688
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Zielplanungsprozesse in der Angebotspolitik industrieller Unternehmungen in Investitionsgütermärkten
Kufferath-Kaßner, Stephan A. - 1988
Persistent link: https://www.econbiz.de/10012700107
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Handbook of research on retailing
Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018
Managing product returns in retailing; PART IV: IN-STORE MARKETING; 11 In-store marketing: existing and emerging elements; 12 … attack from hard discounters; PART II: PRICE AND PROMOTION; 3 How well do consumers know prices?; 4 Retailer promotions; 5 …
Persistent link: https://www.econbiz.de/10012492460
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Game changer : how strategic pricing shapes businesses, markets, and society
Izaret, Jean-Manuel; Sinha, Arnab - 2024 - First edition
"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the...
Persistent link: https://www.econbiz.de/10014318881
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Dynamischer Optimierungs-Prozess
Hillinger, Heinrich - 2021 - 2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012624984
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Handbook of research on retailing
Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018
Persistent link: https://www.econbiz.de/10012103092
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Optimization of strategic planning processes for configurable products
Umpfenback, Edward Lawrence; Dalkiran, Evrim; Chinnam, … - In: Journal of the Operational Research Society 69 (2018) 11, pp. 1834-1853
Persistent link: https://www.econbiz.de/10012229241
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Choice of performance measures for bonus plan : implications for firm performance and promotions
Ghosh, Dipankar; Hao, Jong-Yu Paula; Ho, Joanna L.; … - In: Asia-Pacific journal of accounting & economics : … 29 (2022) 5, pp. 1156-1174
Persistent link: https://www.econbiz.de/10013415471
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Enriching interactions : incorporating outcome data into static discrete games
Ellickson, Paul; Misra, Sanjog - 2011
-step estimation methods have cracked the problem, fueling a growing literature in both marketing and economics that tackles a host of …
Persistent link: https://www.econbiz.de/10008906032
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Enriching interactions : incorporating outcome data into static discrete games
Ellickson, Paul B.; Misra, Sanjog - In: Quantitative marketing and economics : QME 10 (2012) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10009526839