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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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The strategic and operational planning of marketing
Greenley, Gordon E. - 1986
Persistent link: https://www.econbiz.de/10004015361
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Capabilities for strategic flexibility : a cognitive content framework
Combe, Ian A.; Greenley, Gordon E. - 2009
Persistent link: https://www.econbiz.de/10003836658
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Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
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Strategic planning and performance : extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10003625056