Showing 1 - 10 of 39,313
managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses … on a brand program that contains a plan for marketing activities for building the tourism brand and its management over …
Persistent link: https://www.econbiz.de/10014327979
The paper presents the results of a 2009 survey of 136 Spanish small service businesses. Male and female owners of travel agencies were interviewed to indicate their crisis readiness and measures taken to confront the crisis. Gender based differences in strategic decision-making were detected....
Persistent link: https://www.econbiz.de/10013043230
Firm competitiveness is a crucial trait of companies which managers strive to improve, and even policy makers focus on it regarding economic development. As companies are embedded into different layers of the environment, this study aims to identify the influence of top managerial perception...
Persistent link: https://www.econbiz.de/10014576858
For over three decades U.S. Coast Guard leaders have struggled to address the strategic risk to the nation created by the exhaustively-studied yet still unresolved U.S. “icebreaker deficit.” This article examines the current state of the U.S. Coast Guard's icebreaking fleet and recent...
Persistent link: https://www.econbiz.de/10012933249
China’s geopolitical ambitions give rise to risks that government agencies and the businesses they regulate need to address. In particular, Military-Civil Fusion (MCF), a whole-of-government legal and administrative machinery created by the Chinese Communist Party (CCP), aims to give China’s...
Persistent link: https://www.econbiz.de/10013251620
The literature on the relationship between the private sector, armed conflict, and peacebuilding has extensively analyzed how companies adapt to unstable contexts, what risks they face and how they are tackled, and the degree to which expected peace dividends serve as motivation for companies to...
Persistent link: https://www.econbiz.de/10014122670
China’s dual circulation could be considered a form of strategic autonomy but it differs in many aspects. First and foremost, China’s dual circulation has as ultimate objective China’s self-reliance or, in other words, China’s reduced dependence from Western imports, specially technology...
Persistent link: https://www.econbiz.de/10014344161
Persistent link: https://www.econbiz.de/10013277452
Persistent link: https://www.econbiz.de/10013478513
Persistent link: https://www.econbiz.de/10009770784