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~subject:"Strategisches Management"
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Strategisches Management
Advertising
21
Werbung
19
Consumer behaviour
13
Advertising effects
12
Konsumentenverhalten
12
Werbewirkung
12
Marketing
10
USA
9
United States
9
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Brand management
7
International marketing
7
Markenführung
7
Nonprofit organization
7
Nonprofit-Organisation
7
Relationship marketing
7
Bibliometrics
6
Bibliometrie
6
Nonprofit marketing
6
Nonprofit-Marketing
6
Emotion
5
Internationales Marketing
5
Fundraising
4
Gender
4
Service quality
4
Services marketing
4
Brand image
3
Charitable organization
3
China
3
Competitive advantage
3
Customer satisfaction
3
Dienstleistungsqualität
3
Forschung
3
Gemeinnützige Organisation
3
Globalization
3
Internet marketing
3
Lieferantenmanagement
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Language
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English
6
Author
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Ford, John B.
6
Ibrahim, Essam
4
West, Douglas C.
4
Hollis, Nigel
1
Kirchner, Theresa A.
1
Montecchi, Matteo
1
Mueller, Barbara
1
Taylor, Charles Raymond
1
West, Douglas S.
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Journal of advertising research
1
Leadership in nonprofit organizations ; Vol. 1
1
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ECONIS (ZBW)
6
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1
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
2
The arts and nonprofit organizations
Kirchner, Theresa A.
;
Ford, John B.
-
2011
Persistent link: https://www.econbiz.de/10008808666
Saved in:
3
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
4
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
6
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
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